Tuesday 4 April 2017

Gen Z could take ever the world of social media?

 Yeah, you read that correctly alright. It's hard to believe, but the more I'm on social media I feel like it's a platform for "younger kids". Either that or I'm getting old, but it's strange to me cause I only turned 24 a week ago and I really do feel like I'm surrounded by kids on it.

I'm active on Instagram because I love photography and I see a lot of sponsored ad for various Instagram accounts with kids in them. For example; I was scrolling through Instagram the other night and I saw a page for people with amazing voices, forgive me as I forget the name of the account, but on the account, each post had a kid singing various songs. I was blown away. Each of these kids was guaranteed to be no older than 17 years old and this account had over 200,000 followers.

 I think that's where the future of media is going. I think for some of these kids to have over 1000 followers whether it is on their personal account or on an account they've created for fun, where and how are they getting so many people to follow their account is based on their own understanding of how to market their social media platforms. Gen Z (People born from 1997-2011) may be the greatest marketers of our time. They know exactly how to bring people to their social media pages and keep them there, it's amazing to me.